User Growth & Lifecycle Strategy Lead
Get to Know the Team
Demand Deliveries & Mobility serves as the demand growth engine for Grab, housed within the Central Deliveries & Mobility. Work is interdisciplinary - the team focuses on growing demand efficiently, with projects covering overall strategy, ideation, experimentation, and driving implementation of growth projects
Get to Know the Role
As the User Experience & Growth Lead, you will be responsible for improvements in user experience and growth across Grab's primary business. We are looking for a balance of strategy and implementation, where you will leverage data analysis and to derive actionable insights for user growth e.g., promotional spend prioritization by user, differentiated in-app experiences, retention and frequency boost, cross-selling facilitation, while leading daily coordination with Territory teams, Vertical teams, and the broader Grab Indonesia and regional stakeholders. You will report into the Head of User Experience & Growth, and be based onsite in Grab Jakarta office
The Critical Tasks You Will Perform
- Oversee user experience and growth trend, including setting up and maintaining required monitoring tools
- Perform in-depth analysis and investigation on specific user-related issues
- Guide insights & innovation pertaining to user growth (i.e., acquisition, retention, and frequency enhancement) through a continuous iteration of historical trend analysis, identification of opportunities for A/B testing, collaboration with Product teams for improvement opportunities
- Design programs to drive user growth and work with cross-functional teams to execute and be able to assess tradeoffs
- Scale initiatives for nationwide rollout while contributing to refining long-term strategies for user experience & growth
What Essential Skills You Will Need
- 4-6 years of analytical experience conjugated with business acumen, preferably in the tech industry
- Quantitative discipline with business sense and complex analyses to a wide range of audiences, and translating these to actionable business insights
- Proven track record of stakeholder management
- Proficiency in SQL is preferable
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Meet the Business Strategy team
Our business strategy teams are here to break down complex issues and drive data-led decision-making within Grab. Work with teams across the business, diving into data analysis and crafting success plans to build our superapp.
Everyone here at Grab is so open – problems might arise, but our sole focus is always to find the solution. We also get to meet new friends all the time at Grab. Whatever fun activities you would usually do with friends, we get to do them here together.
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My team consists of people with different personalities and backgrounds, and we cherish our differences. We also have different skill sets which complement each other.
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At Grab, people are very kind, very open, very smart, and encourage everyone to generate new ideas. If the idea is acceptable and justifiable, then we have a very open path for sharing.
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The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
