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Our values

One Grab, one mission, 4 H’s. We’re guided by our values and driven by our purpose to empower each other and communities across Southeast Asia.

Living our values

Our values aren't kept in a dusty drawer, or on a poster in a dark corner of the office. They’re a big part of our culture and are at the heart of everything we do. Our values guide us; in how we work, in how we help our users and in how we plan for the future. It’s part of what makes Grab…Grab.


Core to achieving our mission is serving our community and each other. That means prioritising our users and our partners. We believe in One Grab – so our leaders are not driven by power, instead they coach, serve and inspire teams. We break down silos, putting “we before me”, so we can put our best foot forward, together.

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Through collaboration and a keen focus on customer satisfaction, we create features that aren’t just technologically advanced but hold significant meaning to our users.


We believe in the concept of Kaizen, meaning continuous improvement. Our people carry the spirit of adaptability, thriving even in busy or stressful moments. We seek support, reflect, problem-solve and experiment as a team. It’s this hunger that enables us to keep getting better.

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Hunger at Grab means embracing new challenges with relentless curiosity and drive. Moving from a business background to mastering data science, I've learned to thrive by embracing the unknown and expanding my horizons.


Trust is the secret sauce that enables our high-performing teams to achieve our mission and the foundation we build a successful marketplace upon. We always strive to do the right thing, honour our word and maintain our integrity. We recognise that our teammates dedicate their precious time to the company and its mission, and we respect every second of it.

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Honour is not just a value; it's a defining quality that sets Grab apart. By keeping our promises and using resources wisely, we can build trust and make Grab a workplace that truly stands out with warmth and friendliness.


We get it: we’re all a work in progress, and there’s always room to learn and grow. Like Kaizen, we value diversity of opinions and welcome healthy debate. First, we seek to understand, and then be understood. To do this, we prioritise listening with an open heart and being mindful of our biases.

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Humility is our strength. Understanding that success is a collective journey, we embrace being a constant work-in-progress, always learning to get better together.

And help others, together

We don’t just focus on our business alone; we care about our communities in Southeast Asia too. We strive to make a positive and sustainable impact on society. That’s why we give our people the time to volunteer for causes close to their heart, and give them the tools to work on projects that truly matter to them.

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Take the 4H quiz

Are we a fit? Take our fun 4Hs quiz and see if our values match up.

Take the quiz

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We’re all part of something bigger

We’re building a future for everyone at Grab. We help our partners and local businesses build sustainable livelihoods and prepare for any economic challenges.

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