Regional Assistant Manager, Measurement & Insights
Get to Know the Team
The GrabAds Measurement team helps regional advertisers and media agencies understand the impact and value of their advertising investments. We deliver data-driven insights that help clients evaluate campaign effectiveness and make informed marketing decisions.
You will collaborate with Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research teams across regional and country markets. Together, we scale GrabAds solutions and strengthen advertisers' confidence in their campaign strategies.
Get to Know the Role
You will combine technical measurement expertise with client-facing advisory responsibilities to help advertisers understand and improve advertising effectiveness. You will apply your knowledge of digital advertising ecosystems and measurement methodologies to design studies, translate findings into recommendations, and support the adoption of GrabAds solutions.
You will report to the Head of Regional Measurement & Insights. This is an onsite role based at Grab’s One-North office in Singapore, with opportunities to deepen your expertise in advertising measurement and influence regional measurement practices.
The Critical Tasks You Will Perform
You will:
- Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
- Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
- Guide conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
- Synthesize raw data into clear, impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
- Develop and execute measurement plans for key accounts, focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
- Provide data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
- Collect and analyze campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.
What Essential Skills You Will Need
- You have 5–10 years of experience in media measurement, advertising analytics, or a related discipline within a digital advertiser, media agency, publisher, research agency, or technology platform.
- You have hands-on experience with measurement methods such as marketing mix modelling, attribution analysis, brand-lift studies, experimental design, or incrementality testing.
- You can analyse large and complex datasets and use reporting or visualisation tools to develop evidence-based recommendations.
- You understand the digital advertising ecosystem, including evolving measurement challenges and how advertisers use evidence to make investment decisions.
- You have experience presenting technical findings and persuasive, data-led narratives to senior clients, advertisers, agencies, or commercial stakeholders.
- You can independently manage multiple measurement projects, prioritise competing deadlines, and coordinate delivery across regional and country teams in a matrix organisation.
- You have experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas. We require fluency in English; we find proficiency in a Southeast Asian language advantageous.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
View our location
Nestled in the vibrant heart of Singapore is Grab's Global HQ! Take a tour of our office here, meet some of our teams and find out what it’s like to work in this vibrant cosmopolitan.
Meet the GrabAds team
Acting as the torchbearers for Grab's advertising evolution, GrabAds is the team powering incredible connections between brands and our extensive user base. With innovative advertising solutions in our arsenal, we pave the way for businesses to tell their stories, make an impact and share in Grab's vision.
I love working here because of the cool and innovative projects that I have done, awesome team, and the supportive co-workers. The lively environment here keeps me learning and growing. I get to be creative and also enjoy the diverse culture, and tackle exciting challenges, and the opportunity to contribute meaningfully to cutting-edge advertising strategies.
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I joined GrabAds because I saw a fantastic opportunity to be part of a dynamic team that's revolutionizing the advertising industry. I'm enchanted by our company's innovative spirit and enriching culture that promotes personal growth and learning. It's a challenging yet rewarding journey that I'm excited to be part of!
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GrabAds challenges and motivates you to grow as an individual and a professional everyday. Our environment is dynamic & fun-loving, ensuring that there is always something new to learn & no dull moments!
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The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
