Regional Marketing Manager, B2B
Get to Know the Team
Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals. The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia.
Get to Know the Role
You will lead the development and execution of marketing strategies that fuel revenue growth, customer engagement, and brand positioning across Southeast Asia. In Indonesia, you will own marketing from strategy through to execution.
You sit at the intersection of strategy and execution - working closely with the country business team, sales leadership, product, PR, and external vendors.
As part of the regional marketing team, you will also own regional programs such as marketing partnerships.
You will report to the Regional Marketing Lead for Grab For Business, and work onsite at Grab's Jakarta office.
The Critical Tasks You Will Perform
- Indonesia Marketing Ownership: Lead end-to-end regional strategy, and budget management to lead new account acquisition and GMV targets in partnership with country leadership.
- Field Marketing & Activations: Plan and accomplish industry events, proprietary forums, and office roadshows to acquire B2B clients and expand account usage.
- Go-to-Market & Content Strategy: Improve GTM plans for new products and customer segments, creating content (case studies, solution pages) across the buyer funnel.
- Regional Program Leadership: Oversee select regional marketing plans aligned with broader business OKRs and commercial priorities.
- Cross-Functional & Tech Integration: Collaborate with PR, performance, and product marketing teams while applying GenAI tools to improve research, content production, and campaign analytics.
What Essential Skills You Will Need
Qualifications
- 7+ Years B2B Marketing Experience in demand generation, integrated campaigns, and end-to-end program ownership from strategy to ROI measurement.
- Comfortable analyzing metrics to build business cases and validate recommendations.
- Experience with crafting high-impact B2B narratives, campaign messaging, and sales assets.
- Experience managing agencies and vendors, setting KPIs, enforcing budgets, and managing timelines.
- Fluency in English both verbal and written
- Hands-on experience using AI tools and latest technologies to improve workflows and campaign experimentation.
- Background marketing SaaS or enterprise tech solutions to business clients.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Meet the Marketing, Communications and Public Policy team
We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
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Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal.
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I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
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The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
