Assistant Marketing Manager, B2B
Get to Know the Team
Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals.
The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia. We collaborate with Commercial, Product, Performance Marketing, PR, and country teams, and we measure ourselves on marketing-sourced revenue pipeline and GMV growth.
Get to Know the Role
You will help build and run the regional marketing programmes that generate demand for Grab For Business across Southeast Asia.
You will build demand among small to medium size businesses, across the full funnel from awareness and acquisition through to conversion and activation. Your success will be measured by brand awareness, marketing-attributed pipeline, and conversion in the programmes you run.
This is a role for someone who wants regional scope and real ownership of execution, with a clear path towards owning strategy. You will report to the Regional Marketing Lead for Grab For Business, and work onsite at our Kuala Lumpur office.
If you like getting campaigns live across six markets and connecting to what actually moves a business customer, we encourage you to apply.
The Critical Tasks You Will Perform
- Run regional campaigns: You will execute integrated demand generation campaigns across digital and offline channels — briefing creative, building assets, coordinating launch, and tracking delivery against targets.
- Explore new growth routes: You will test new ways to reach business customers beyond our existing channels (e.g. co-marketing partnerships, platform and association tie-ups, referral and community plays) and make the case for the ones worth scaling.
- Build the toolkits for use in-country: You will develop the campaign strategies, messaging frameworks, and modular assets to deploy across Singapore, Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.
- Support go-to-market and produce content: You will contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content, such as case studies, thought leadership pieces, social media and web pages.
- Measure and report on performance: You will build and maintain the campaign reporting, work directly in the numbers to show what each channel and market delivered, and bring recommendations on where to shift spend.
- Coordinate across teams and vendors: You will work with PR, content, paid media, product marketing, events, and analytics, manage agency and content partners against a brief and budget, and use GenAI and other latest technologies to accelerate research, content production, and analysis.
What Essential Skills You Will Need
- You have 5 or more years of relevant experience, such as in B2B marketing, including hands-on campaign delivery and demand generation.
- You are comfortable working directly in the numbers and building the analysis that supports a recommendation.
- You are good with content, able to write and shape B2B narratives and assets that hold up in front of a business customer.
- You have experience engaging with AI tools and latest technologies to enhance productivity, improve workflows, support experimentation, and contribute new ideas.
- You are fluent in English, and comfortable working with colleagues across Southeast Asian markets.
- Good to have: Experience marketing SaaS or technology products to business customers, experience working across multiple Southeast Asian markets.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
View our location
For over a decade, Grab has seamlessly connected Malaysian people to a range of services—food, groceries, rides, and more. Take a tour and get to know this one-stop destination for making life more convenient for the local community.
Meet the Marketing, Communications and Public Policy team
We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
“ ”
Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal.
“ ”
I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
“ ”
The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
