Associate, Merchant Acquisition - GrabMart
GrabMart, Grab's online grocery and retail delivery platform, is looking for an Associate, Merchant Acquisition to join our team in Vietnam. In this role, you will support end-to-end merchant acquisition and onboarding while collaborating with internal teams to build a strong merchant base and enable sustainable growth.
The Critical Tasks You Will Perform:
Merchant Acquisition and Prospecting
- Support the identification of merchant gaps and priority categories to strengthen GrabMart's assortment and supply coverage.
- Research, qualify, and maintain a pipeline of potential retail merchant partners.
- Coordinate the end-to-end acquisition process, from prospecting and pitching to onboarding and contract signing.
Sales and Partnership Support
- Prepare and deliver clear presentations that communicate GrabMart's value proposition to prospective merchants.
- Support partnership discussions and negotiations to achieve mutually beneficial commercial terms.
- Develop customised proposals based on each merchant's business needs and growth objectives.
Acquisition Operations and Optimisation
- Follow and continuously improve merchant onboarding processes to ensure efficient and consistent activation.
- Coordinate with internal teams and business partners to support smooth merchant activation and handover to daily account management.
- Maintain accurate acquisition trackers and provide regular updates on pipeline progress, conversion, and activation performance.
Collaboration and Continuous Improvement
- Work closely with relevant teams to align merchant acquisition activities with GrabMart's business priorities.
- Support strategic projects and process improvements that enhance the merchant onboarding and partnership experience.
What Essential Skills You Will Need
- Bachelor's degree in Business Administration, Marketing or a related field
- 3+ years of experience in sales, business development, or merchant acquisition
- Preferably strong understanding of Quick commerce or E-commerce landscape, O2O (offline-to online) or retail tech industry
- Communication: both Vietnam and English
- Experience to work as part of a team and dynamic culture.
- Experience in e-commerce or food delivery industry
- Team and people management
- Knowledge of digital marketplaces and online grocery delivery services
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
View our location
You’ll find transportation, food delivery, financial services and much more cooking up in our Vietnam offices. Take a tour and find a role you love within our dynamic team.

Meet the Sales team
Our sales team is the driving force that catapults our growth and expands our footprint across Southeast Asia. Every day, we're out in the field, negotiating impactful deals, fostering partnerships, and bringing our innovative services to a wider audience.



