Manager, User Growth and Seller Programme
Get to Know the Role
We are looking for a professional to drive Grab's regional Seller Programme and support user growth plans across GrabMall. This role combines two complementary responsibilities: translating strategy into practical seller programmes that are easy for merchants to understand and adopt, and supporting user acquisition and engagement strategies that grow the GrabMall shopper base.
This role reports to the Head of User Growth and Seller Programme, eCommerce, and will partner with various stakeholders across markets in the region to deliver programmes with real impact.
The Critical Tasks You Will Perform
Seller Programme
- Seller frameworks and policy: Develop and roll out seller-facing programmes and policies, translating strategy into guidelines and tools that sellers can act on.
- Seller incentive design: Develop seller incentive programmes that drive platform engagement and commercial growth, balancing regional consistency with market flexibility.
- Pain point translation: Identify seller pain points through on-ground engagement and qualitative research, translating them into structured business problems and developing scalable programme responses.
- Stakeholder alignment: Work closely across country leads and cross-functional teams to socialise, refine, and land seller programmes.
User Growth
- User growth initiatives: Support the end-to-end planning and execution of user growth initiatives for GrabMall, ensuring cross-functional alignment between Ops, Product, and relevant teams.
- Ecosystem cross-selling: Contribute to strategies that convert the existing Grab user base into active GrabMall shoppers through high-context placements.
- Campaign management: In partnership with Marketing and Country teams, support the rhythm of the business through high-velocity campaign cadences.
What Essential Skills You Will Need
- 5 or more years of experience in e-commerce, marketplace, platform operations, strategy or growth marketing.
- Quantitative discipline with strong business sense and ability to translate analyses to actionable business insights.
- Proven ability to build operational policies from scratch, balancing strategic and operational requirements.
- Stakeholder Management: Ability to coordinate between various country teams (Ops), technical teams (Product) and creative teams (Marketing).
- Prior exposure to seller/merchant programme management, country or category leadership, or cross-market growth roles.
- Localized Knowledge: Understanding of the SEA landscape (specifically the "Double Day" culture) is a significant plus.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
View our location
For over a decade, Grab has seamlessly connected Malaysian people to a range of services—food, groceries, rides, and more. Take a tour and get to know this one-stop destination for making life more convenient for the local community.
Meet the Business Strategy team
Our business strategy teams are here to break down complex issues and drive data-led decision-making within Grab. Work with teams across the business, diving into data analysis and crafting success plans to build our superapp.
Everyone here at Grab is so open – problems might arise, but our sole focus is always to find the solution. We also get to meet new friends all the time at Grab. Whatever fun activities you would usually do with friends, we get to do them here together.
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My team consists of people with different personalities and backgrounds, and we cherish our differences. We also have different skill sets which complement each other.
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At Grab, people are very kind, very open, very smart, and encourage everyone to generate new ideas. If the idea is acceptable and justifiable, then we have a very open path for sharing.
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The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
