Paid Media Lead - All Verticals
Get to Know the Team
The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives.
Get to Know the Role
We're looking for a strategic Paid Media Lead to join our organization. You will report to the Regional Head of Paid Media in this role and will oversee all paid media initiatives across multiple verticals. You will lead a talented team to drive business results through data-driven campaign optimization and innovative media strategies. You will be responsible for managing substantial budgets, developing comprehensive paid media strategies, and ensuring exceptional performance across all advertising channels.
The role will work closely with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns.
This is a fully onsite role.
The Critical Tasks You Will Perform
- Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and other direct digital platforms.
- Manage and allocate paid media budgets to maximize return on investment across all channels and products
- Implement, and optimize execution strategies across Google, META, TikTok and other digital advertising platforms for multiple business verticals.
- Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices, performance optimization, and professional development
- Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying opportunities for improvement and growth
- Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives, messaging, and target audience strategies
- Conduct A/B testing and multivariate testing to continuously optimize ad creative, landing pages, and targeting parameters
- Monitor industry trends, competitive landscape, and emerging advertising technologies to maintain competitive advantage
- Negotiate and manage relationships with media vendors, agencies, and platform representatives to secure favorable terms and support
- Establish key performance indicators (KPIs) and reporting frameworks to track campaign success and inform strategic decisions
- Stay current with platform algorithm changes and policy updates, ensuring compliance and maximizing campaign effectiveness
What Essential Skills You Will Need
- 8+ years of experience in integrated media planning, media strategy and paid media management
- 5+ years of proven leadership experience managing and developing teams
- Advanced proficiency with major digital self-serve platforms including Google, META and TikTok
- Ability to interpret complex data sets and translate insights into actionable strategies
- Demonstrated experience managing substantial advertising budgets and optimizing for ROI
- Expertise in multi-channel paid media strategy and campaign execution
- Excellent communication and presentation skills with the ability to collaborate with stakeholders at all levels
- Strong project management skills with a high attention to detail
- Experience with marketing analytics tools and platforms (AppsFlyer, PowerBI)
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
View our location
For over a decade, Grab has seamlessly connected Malaysian people to a range of services—food, groceries, rides, and more. Take a tour and get to know this one-stop destination for making life more convenient for the local community.
Meet the Marketing, Communications and Public Policy team
We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
“ ”
Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal.
“ ”
I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
“ ”
The Application Process
What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like.
Step 1: Apply.
We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you.
Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Step 3: Testing, testing… 123.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
