Product Design and AI at Grab – Exclusive KL Event
Date & Time: 28 November 2024, 6:30 pm - 8:30 pm (tba)
Location : Level 25, 1 First Avenue, Bandar Utama, 47800, Petaling Jaya, Selangor, Malaysia.
About the event
Get ready to dive into the heart of product design at Grab, where we tackle the challenges of designing for Southeast Asia—a dynamic and diverse region.
Learn how we harness the power of AI and user insights to create products that empower millions of users across the region. This event is perfect for product designers, tech enthusiasts, and anyone curious about the intersection of human-centred design and emerging technologies.
You'll hear first-hand from our talented designers how Grab is leading innovation, using AI to be more effective while always putting users first.
Session 1
Humanising AI
Grab Design shares their take on user-first principles for designing Gen/AI integrated digital products. Learn about the various forms of G/AI interaction, their benefits, and limitations, and how to choose the right form for your product. Explore the UX issues that can emerge with new technology, and how these can be handled by building trust and transparency in the right moments. The team will also offer a perspective on how to effectively overcome challenges surrounding authenticity, accuracy, and repetitiveness in AI-generated content.
Not every AI solution needs to be a chatbot. Sometimes, it’s the quiet magic happening behind the scenes that makes the biggest difference.
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Session 2
Group Order: Designing for Impact through User Insights
Get the inside scoop on how user insights powered the development of Group Order and made ordering food together fun and effortless. Hear firsthand about consumers' food ordering habits, and discover how the team scaled Group Order to meet the diverse needs of a dynamic market, while sparking social interaction and building a sense of community.
User research and insights are super necessary for any feature to be successful!
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Design Opportunities
